Within a broader collection, a furniture piece must, above all, embody consistency with the brand’s identity. A successful design serves as a bridge between the reassurance of cultural heritage and the surprise of a distinct personality. Central to this approach is the concept of simplicity, echoing Constantin Brâncuși’s sentiment that "simplicity is complexity resolved." The creative process may be sparked by a curiosity to explore the unique opportunities of a specific material, or it may begin with form and function, where the material choice follows as a logical consequence of architectural and structural requirements.