A graduate of the Polytechnic University of Milan and co-founder of Gregotti & Associati (1974), Pierluigi Cerri was a globally recognized architect and graphic designer. He managed the visual identity for the Venice Biennale and Palazzo Grassi, while developing corporate branding for major firms including Prada, Ferrari, Pirelli, and Unifor. In addition to his extensive editorial and graphic work for leading publishers like Electa and Einaudi, Cerri designed products and exhibition layouts for premium furniture brands such as B&B Italia, Poltrona Frau, Molteni&C, and Desalto.